Your engineers design a fantastic machine, the specifications are top quality. It's a great idea, ahead of the curve and set to disrupt the market. Brilliant!
You know it will sell and it does, the market loves it. It's the premium product of your market and people are happy to pay top dollar! You're very excited...
Obviously, you need to keep a decent margin. So you source the most competitive prices you can find. It's all good business and you're making a decent profit, thank you very much.
But... (there had to be a but, didn't there) it can all start to unravel so very, very easily... There are two common reasons why it does and one very simple solution to make sure it doesn't!